Heroek talks to singer-songwriter Nat Lefkoff about doing human-centered work during the pandemic, performing at fans' houses, his upcoming album, how being a small music artist is like running a small business, and more!

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NAT LEFKOFF:
Instagram: https://www.instagram.com/natlefkoff
Spotify: https://open.spotify.com/artist/4ql6sIvagWRM8rjgOBcV4Z?si=1j6967i1RRWYjbKC0B2CXA
Have Nat perform for you: https://docs.google.com/forms/d/e/1FAIpQLSd5Ai9JA1SBkZguQAVpb9jTvKqCpvMwUGG0mH89Lok8UAg2rw/viewform

HEROEK MUSIC:
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Boomplay: https://www.boomplay.com/artists/48506531?from=search
Qobuz: https://www.qobuz.com/us-en/interpreter/heroek/14462802

HERO'S JOURNEY PODCAST:
Spotify: https://open.spotify.com/show/2nGjbdH1eruOzWjNF2SkZs
Apple Podcasts: https://apple.co/3jJyysW
Amazon Music: https://music.amazon.com/podcasts/d63b25fa-a7d6-4c20-a9af-697230e2782c/hero's-journey
Pandora: https://www.pandora.com/podcast/heros-journey/PC:1001065299
Castbox: https://castbox.fm/channel/Hero's-Journey-id5057660?
Overcast: https://overcast.fm/itunes1621391879/heros-journey
Pocket Casts: https://pca.st/kgek6g1b
iHeart Radio: https://www.iheart.com/podcast/269-heros-journey-112845459/
RadioPublic: https://radiopublic.com/heros-journey-WzJ7yK
Stitcher: https://www.stitcher.com/show/1065299
Anghami: https://play.anghami.com/podcast/1029574008

MUSIC USED:
Heroek - Around Midnight: https://www.youtube.com/watch?v=yFgTm1_ltnw

CHAPTERS:
0:00 Intro/Welcome Nat Lefkoff!
0:40 Making his Spotify bio so personal
2:25 Finding a passion for music
4:40 Human-centered job experiences
9:22 Nat's advice/Tour of Nat's "t-shirt room"
15:13 Quest Clothing ad (Heroek merch!)
16:22 Performing music at church
18:00 Taking breaks from music
22:55 Nat's feelings toward social media
27:40 Performing at fans' houses
29:41 Publish Press ad
30:27 When to bring in collaborators on a song
33:00 Nat's creative process
34:00 The story behind "Great White Plains"
38:00 Nat's upcoming album
44:12 DistroKid ad
45:42 Releasing albums instead of singles
49:53 Working with Jack Symes on "Roll Me Away"
51:34 Nat's dream collaborations
56:00 Why Nat doesn't have a venue "bucket list"
57:30 Nat's coolest home/backyard shows
1:01:55 SEGMENT: Know Your Stuff
1:08:25 Wrapping up
1:09:33 End screen